This marketing campaign by a Japanese credit card company to inform the market that their points accumulated by their card members NEVER expire!
To drive home this message, the concept of "Creative Contrast" is used.
While some may debate if this was indeed the best concept to drive this campaign, everyone who watches this advertisement will definitely be jolted out of their seats and pay attention.
Used wisely, Creative Contrast can be a useful technique in any marketing campaign.
You've probably seen hundreds of hair care outdoor product ads by now.
Invariably, there'll be a lovely lady with gorgeous silky hair that most of us could only dream
of , striking a pose with a bottle of hair care product in her hands or alongside her in the ad.
There's nothing really wrong with this tried and true approach. But how does your product
and branding stand out from the crowd?
here's what Apotek did in Sweden with a campaign tagline:
"Make your hair come alive!"
According to LTA, in Singapore, on average, there were about 4 million passenger-journeys every day in 2011. It's probably a lot more today. Seems to us that this concept would be a great fit for the Singapore market too!