Tired of the usual we are the best, the biggest, have the most coverage types of
insurance company messaging?
Here's two that stand out. Maybe you'll get new inspiration for your company's
next marketing initiative. Enjoy!
NTUC Income (Singapore) - Creative Concept: Humour
How will the future you ... thank you?
Geico (USA) - Creative Concept: Cliche / Humor
Horror Movie: It's what you do!
1. a trite, stereotyped expression; a sentence or phrase, usually expressing a popular or common thought or idea, that has lost originality, ingenuity, and impact by long overuse, as sadder but wiser, or strong as an ox.
2. anything that has become trite or commonplace through overuse.
We've heard this same old song many times before, "If you drink, don't drive".
Here's a creative way to build on this cliche, get the message across and help save lives.